E-commerce performance marketing

Lower CPC.Higher ROAS.

We run paid ads for e-commerce brands on Amazon, Flipkart, Myntra and Google — with in-house tech that bids on audience intent instead of guesswork.

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One account, first quarterIndicative

Return on ad spend
Cost per click

Month 1
Month 2
Month 3

Average ROAS in 90 days: 3.2x
Average CPC reduction: -38%
E-commerce brands served: 25+

Brands that trust us with their ad budget

From global fashion and watch houses to fast-growing Indian D2C.

What the numbers look like after a quarter with us

Averages across active marketplace accounts. We report the same figures to you every month, campaign by campaign.

Average ROAS: 3.2xMeasured 90 days after handover
Cost per click: -38%Against the account baseline we inherit
Marketplaces: 4Amazon, Flipkart, Myntra and Google
Brands served: 25+Since 2022, across fashion, watches and D2C

What we do

Four services, run by the same team. Most brands start with marketplace advertising and add the rest once the numbers hold.

Marketplace advertising on Amazon, Flipkart and Myntra. We target the keywords your buyers actually use, watch brand generics continuously, and price every click against the traffic that is genuinely available — so budget lands where it converts.

Keyword targeting: We’ll help you identify the most relevant and e-commerce relevant keywords to target for your business and continually analyze them to ensure you’re reaching your audience effectively.
Traffic generation: Our goal is to increase traffic over your website or targeted source, which helps you gain more visibility and reach a wider audience.
Campaign and audience grouping: We aim to create dedicated campaigns, ad groups, and audience groups that align with your business goals and help you reach your target audience effectively.
Budget and bid management: We’ll keep tabs on the budgets and bids as per the keywords and audience targeted to ensure you’re getting the best ROI for your investment.
Conversion optimization: We strive to gradually decrease your CPA and increase conversion rates through various optimization techniques and strategies.

Talk to us about performance marketing

Campaigns priced by data, run by people

We understand the specific challenges of advertising on e-commerce portals, and we have the skills and expertise to help you overcome them. Here is what that actually looks like month to month.

Bid against the traffic that exists
Our logic lifts your presence when the right traffic is available and pulls back when it is not. Cost per click drops, and the same budget returns more.
Review and refine by hand
Brand Ad Executives go through your campaigns manually, week after week — tightening keywords, regrouping audiences and cutting spend that is not converting. Automation sets the floor; people find the upside.
Build the tooling in-house
Our own engineers build and maintain the bidding and reporting tools we run on. When something in the platform changes, we adapt in days rather than waiting on a vendor.

Marketplace specialists
Led by ex-Flipkart Ads leadership, with executives certified on the Amazon, Flipkart and Myntra ad platforms.
Presence where intent is
Your brand shows up when buyers are actively searching, instead of spending evenly across a flat schedule.
Revenue, not impressions
We optimise toward conversions and cost per acquisition. Reach that does not sell is not a result.
A team that moves
Small, senior and quick to change course when the data does — you talk to the people running your account.

What our clients say

Unedited, from the people who sign off on the spend.

I have been using services of Skips comm from past 5 months and what I can say is they are always deliver. Be it either getting time challenged task to understanding the marketing funnel and where to focus. Ankit and his team has been doing great work. Their unique tech has helped us to lower down our CPC and increase our focussed keywords leading to better ROIs. I really recommend services of Skipscomm!
Lokesh DagaCo-Founder & Director at Nasher Miles
After using services from Skips Communication, we are able to increase our ROI drastically. With the correct set of targetting we were able to liquidate our stocks for the season.
Sathvik KamathAccount Executive, Wildcraft
Skips Communication helped target the right set of audience at the correct time using their unique methodology which helped us bid higher when high intent audience were present and decrease when low intent audience is there. Thereby increasing our ROI significantly.
E-commerce ManagerLeading watch brand

The people on your account

Eight people, in-house. No account is handed to a junior and left there.

Ankit Agrawal
CEO & Co-Founder
B.Tech from DAIICT, MBA from FMS Delhi. Led the Fashion charter in Flipkart’s Brand Ads team before starting Skips to run marketplace advertising the way he thought it should be run.
LinkedIn profile for Ankit Agrawal
Nilesh Suthar
Technical Advisor
Technical architect with 8+ years across industries. Owns the engineering behind our bidding tools and the sites we build for clients.
LinkedIn profile for Nilesh Suthar
Tanmay Awasthi
UI/UX Consultant
Web design across a range of industries. Shapes how our clients’ storefronts and our own internal tools look and behave.
LinkedIn profile for Tanmay Awasthi
Namrata Agrawal
Digital Marketing Lead
NIFT and MICA. Runs digital campaigns for brands including Nuttjob, Mardi Gras, Curio and Unjha.
LinkedIn profile for Namrata Agrawal
Nikhil Choubisa
Brand Ads Manager
Electronics and Telecommunication engineer. Runs PPC across the major marketplaces and optimises storefronts for conversion.
LinkedIn profile for Nikhil Choubisa
Deepika Parihar
Brand Ads Executive
Builds and manages PPC campaigns end to end — ad copy, bid strategy and performance analysis.
LinkedIn profile for Deepika Parihar
Gaurisha Dave
Brand Ads Executive
Certified on the Flipkart, Amazon and Myntra ad platforms. Owns day-to-day campaign optimisation and client reporting.
LinkedIn profile for Gaurisha Dave
Neel Patel
Intern
IT engineering student interning across analytics and campaign management.